Summaries of 5 Books related to the Bachelor of Administration Industry, Email, List

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The Purple Cow is an interesting book, dotted with examples and anecdotes that Rodin takes us through to convey certain concepts about the way of doing business today. It deals with how to apply the differentiation of a company's product or service to make it stand out from the competition with an innovative offer.


Next, I will mention some points that I consider the most important: The power of advertising has to be based on the purple factor It is necessary to look for the differential value of a product in order to Industry Email List arouse the attention of the consumer. The need to be extraordinary Doing things right is not enough. All companies, in theory, focus on getting it right.


You have to be much more than that. Get to be the purple cow in the meadow. Businesses that really bet on being different have to do things differently from the rest. Create something worth telling Today we have this issue very much in mind, with ads and actions that go viral. It is about reaching the public and taking them to action, getting them to become transmitters.