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5 MASTERY TIPS TO BOOST MARKETING OF CHIROPRACTIC
本帖最後由 nabilislam1122 於 2022-8-11 17:18 編輯
So you run a chiropractic business, but how do you sell it online? Savvy features like Instagram filters, videos, and Pinterest boards don't fit into the basic world of chiropractors…
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If you're running a service-providing business, it's imperative to use innovative mediums to communicate with your customers. To really attract users, they need more than just one number or another customer. They need to be involved in your community and your business from a user perspective. There are many tools and techniques you can use to help create that experience when you're pitching your products to existing and potential customers.
1. Post a video on Facebook
Let's start with the basics. As a business page, your content might not even show up on a user's Facebook timeline. After that, do they even have time to stop scrolling their feed and read Canada Mobile Number List your post? After that, what are their chances of actually engaging with your post (clicking, liking, commenting and sharing)?
It's hard to get people's attention just by posting it with a simple text. Videos are a great way to share compelling content and invite your users to engage with you. If you were to examine Facebook Insights on a business page (or even a personal page), you might find one thing in common: The most engaged posts are pictures, pictures, videos, and anything that makes a simple piece of text feel good with some kind of visual. more engaging content.
Remember, most people don't listen to videos on Facebook because they are automatically muted before clicking. So make sure to add subtitles so users can understand your content.
2. Email Marketing
It's the obvious choice and great for targeting repeat customers. Marketing to your users using software like Mailchimp lets you create newsletters and send content to "lists" based on how you group your customers. This means you can build more meaningful content for groups of users, helping them feel better served.
Sending out emails and newsletters can help you find specials or deals, clues about what's new, and generally keep you updated on business developments.
Note that this technique is titled email marketing, not spam. It's important that when you have an email list, you schedule newsletters and update them so readers don't feel spammed. Otherwise, they will click that unsubscribe button.
3. Rebook reminder
Another tool for attracting repeat customers is rebooking reminders. This helps increase customer lifetime value by turning one-time customers into regular customers.
By sending rebook reminders every two months, you can remind customers to rebook with you after their last appointment.
The reason you're not currently having repeat customers may not necessarily come down to poor service or a bad experience. Some people just need an extra push. If you could send them a rebook reminder, it would eliminate all the extra search work and the need to manually rebook; all the user has to do is say "yes".
4. YouTube channel
YouTube channels make your business more creative in marketing, going beyond your standard landing pages and Twitter channels. If you find yourself posting more than just the occasional video on Facebook, consider having a full YouTube channel to organize your content and another platform for users to discover you.
You might also consider having a series of video blogs (vlogs) or everyday "behind the scenes" vlogs in the workplace. This gives users a real sense of the state of your organization, the culture of the workplace, and helps them become more involved in your community. If customers can identify and align with your values, they are more likely to become regular users of your services.
5. Have a Blog
Google loves sites with fresh content, which means that if you have a regularly updated blog on your site, you'll get more search engine traffic.
More importantly, having a blog enables you to provide more information and help educate your customers. By providing them with this additional information, they can better understand the value of the service you provide, which means they are more likely to invest in it.
Don't forget that with these tools you can cross-reference across platforms. This means that if you send a press release, you can notify readers of new blog posts, etc. Whether users land on your YouTube channel or are reading a press release, you can provide them with a link that leads them to your landing page, driving more and more traffic to your website and bringing you more business opportunities. |
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